These were inserted into mailed invoices to encourage Dynamic Press's existing customers to return or future services.  They were printed full-bleed on heavy coated stock using Konica digital presses.
One of the most popular products during the holidays at Dynamic Press was custom-printed greeting cards with a company's logo, slogan, and holiday message printed on them.  Dynamic Press also used them to express appreciation for customers and their loyalty through the year.
GreenWaste was looking to improve their business card design and take it to the next level.  We already had our spot colors fine-tuned to match their Pantone colors, and they chose to keep the primary side of the card mostly the same, but they gave me freedom for other aspects of the card's design and layout.
I decided to use the back side of the card to reinforce the company's brand by printing their logo there as well and adding their website below the lockup.  Positioning the URL took a few tries; if it was properly centered on the card, it didn't look balanced and centered relative to the lockup above it.
For the physical card itself, I chose to use 24 pt. Trifecta stock, with a green core layer to match the company's colors and earth-minded mission.  The heavy weight, sturdy card is always sure to impress since it has more visual and tactile impact than regular business card stock.
The company was very satisfied with their cards, and placed a large order shortly thereafter.
DirtFish T-shirts
Completed 1 July 2016
DirtFish Driving School commissioned a set of t-shirt graphics based on pictures of cars on their rally course.
ColorTrack Conference Poster
Completed 28 January 2016
This essay poster for ColorTrack's table at the 2016 SCAA Conference discusses and illustrates the features of the ColorTrack system when used to measure roasting levels of coffee beans. The high levels of accuracy and detailed data allow coffee roasters to perfect their process and roast beans perfectly, every single time.
25 Years of Miata event name tags
Completed 30 July 2013
The Mazda Miata is one of the most iconic sports cars, and also one of the most affordable. With ready access to affordable parts and an extensive online community, the Miata has attracted a huge following of loyal fans since its original model released in 1990.
For the 25th anniversary of the Miata's debut, Miata.net organized the gathering of nearly 2,000 Miatas and their owners for a three-day Miata bonanza at (at the time) Mazda Raceway Laguna Seca. They held a competition for forum members to design printable event participant badges, and my design won.
I originally only designed the three generations in color and grayscale, but later expanded the collection to include nearly every factory color - and some custom colors upon request.
Strawberry Music Festival Direct Mail Kit
Completed 30 May 2013
One assignment for my Advanced Graphic Design class at Santa Clara University was to create a direct mail kit. We were given a template for a box with guide lines for the safe printable area, the cut line, and the bleed line, as well as templates for a t-shirt and flyer with ticket stub.
Mobo Sushi rebranding kit
Completed 12 May 2013
One assignment for my Advanced Graphic Design class at Santa Clara University was to create a new logo and menu for one of our favorite restaurants. While the assignment was only to create a single-sheet menu with fold-over panel, Mobo Sushi's menu was far too large to fit so I created a second sheet to insert and staple in place.
One of the largest challenges was balancing the sheer number of rolls and dishes available with keeping the text large enough to comfortably read. Arranging the different menu sections also proved to be a challenge, to keep everything in a logical order. In the end, I ended up with some negative space at the bottom of some categories, so I created a few simple theme-appropriate illustrations to comfortably fill them and add some visual interest to what's otherwise a wall of text.
My first foray into true print design came about when my college graduation was quickly approaching.  My mom mentioned that we needed invitations, and suggested that I flex my newly developed designer muscles by making my own.  After a few sketches with pencil and paper, I moved to Photoshop and started laying out my ideas.
I quickly discovered when printing my first few test designs that it was a challenge to perfectly center the artwork on a blank, pre-folded paper card with a basic office inkjet printer.  After some trial and error, I picked up some cream-colored card stock and added crop marks in the Photoshop file, then printed a test copy on flat paper.
The next step involved remembering to correctly orient the paper when feeding it back through to print the other side... but once that was done, we had our invitations printed and neatly collated in a stack.  A few hours of trimming them all down with a knife and a ruler, then carefully folding them, resulted in invitations that received compliments from everyone that received them.
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