These were inserted into mailed invoices to encourage Dynamic Press's existing customers to return or future services. They were printed full-bleed on heavy coated stock using Konica digital presses.
One of the most popular products during the holidays at Dynamic Press was custom-printed greeting cards with a company's logo, slogan, and holiday message printed on them. Dynamic Press also used them to express appreciation for customers and their loyalty through the year.
GreenWaste RecoverY, Inc. Business Cards
GreenWaste was looking to improve their business card design and take it to the next level. We already had our spot colors fine-tuned to match their Pantone colors, and they chose to keep the primary side of the card mostly the same, but they gave me freedom for other aspects of the card's design and layout.
I decided to use the back side of the card to reinforce the company's brand by printing their logo there as well and adding their website below the lockup. Positioning the URL took a few tries; if it was properly centered on the card, it didn't look balanced and centered relative to the lockup above it.
For the physical card itself, I chose to use 24 pt. Trifecta stock, with a green core layer to match the company's colors and earth-minded mission. The heavy weight, sturdy card is always sure to impress since it has more visual and tactile impact than regular business card stock.
The company was very satisfied with their cards, and placed a large order shortly thereafter.
Graduation Party invitations
My first foray into true print design came about when my college graduation was quickly approaching. My mom mentioned that we needed invitations, and suggested that I flex my newly developed designer muscles by making my own. After a few sketches with pencil and paper, I moved to Photoshop and started laying out my ideas.
I quickly discovered when printing my first few test designs that it was a challenge to perfectly center the artwork on a blank, pre-folded paper card with a basic office inkjet printer. After some trial and error, I picked up some cream-colored card stock and added crop marks in the Photoshop file, then printed a test copy on flat paper.
The next step involved remembering to correctly orient the paper when feeding it back through to print the other side... but once that was done, we had our invitations printed and neatly collated in a stack. A few hours of trimming them all down with a knife and a ruler, then carefully folding them, resulted in invitations that received compliments from everyone that received them.