Summer Up! Sale, August 6–16, 2020
Left to right:
- Desktop sale page experience
- Mobile sale page experience
- HTML email experience
- Site banners to direct customers to the sale page
- The cover page of the print flyer I was provided
What made this special:
I was able to incorporate the flyer's section themes (Gear Up! Rip It Up! Stock Up!) into the images for each of those sections in the sale page.  Additionally, I used a background image for the Water Sports section and layered the HTML for the product assortment and text on top of the background image.  Making it work on both desktop and mobile was easier than expected, and I'm happy with how it came out.
Spring Prep Super Sale, March 19–29, 2020
Left to right:
- Desktop sale page experience
- Mobile sale page experience
- HTML email experience
- Site banners to direct customers to the sale page
- The cover page of the print flyer I was provided
What made this special:
The print flyer for this campaign made heavy use of diagonal lines all throughout the design.  While the angle was too sharp in the print piece for me to effectively match that on the web experience, I was able to make a much subtler angle work.  I then used CSS to remove the padding between product grid elements, since it was now built into the image backgrounds, and shifted the position of elements within each row to keep the diagonal line continuous for each row.
Lifestyle images also played a large role in the print flyer, so I used those whenever possible along with the theme text (Renew, Upgrade, Protect) for each section of the print flyer.
Last Minute Gifts, December 20–24, 2019
Left to right:
- Desktop sale page experience
- Mobile sale page experience
- HTML email experience
- Site banners to direct customers to the sale page
- Social media images
What made this special:
I used the 2-column layout that I developed for the Black Friday experience here as well.  Courtesy of one of my coworkers, we also had a dynamic banner on the sale page that crossed out additional days on the calendar to match the current date.
End of Season Deals, October 25–27, 2019
Left to right:
- Desktop sale page experience
- Mobile sale page experience
- HTML email experience
- Site banners to direct customers to the sale page
What made this special:
This was the first large sale event that I worked on that was online-only. Rather than have all of the images and other assets provided to me by the print team, I selected the image that became our campaign banner.
Fall FOR FISHING Sale, October 1–6, 2019
Left to right:
- Desktop sale page experience
- HTML email experience
- Site banners to direct customers to the sale page
- Social media images
What made this special:
We didn't have any campaign lockups already made for this one, so I designed one substituting a stylized fishhook in place of the f in 'for.'  This was such a hit that the Store Operations team used it on flyers to promote the event, and the Marketing team loved the concept.
Fall Boating Sale, September 12–22, 2019
Left to right:
- Desktop sale page experience
- Mobile sale page experience
- HTML email experience for two different days
- Site banners to direct customers to the sale page
- The cover page of the print flyer I was provided
- Social media images
What made this special:
The image selected for the print flyer proved to be quite challenging to fit in the aspect ratio for the sale page's header banner.  I tried several different options, eventually settling for splitting the banner down the middle so that I could show as much of the image as possible.  As the screen width scales down, the image gets proportionally smaller while the lockup stays positioned above the page content.
Labor Day, August 22–September 2, 2019
Left to right:
- Desktop sale page experience
- Mobile sale page experience
- HTML email experience for two different days
- Site banners to direct customers to the sale page
- The cover page of the print flyer I was provided
- Social media images
What made this special:
For a fully responsive layout on the sale page, I had the LABOR DAY DEALS lockup float above the background image so that it would always be centered in the page regardless of the user's screen size.
4th of July Super Sale, June 27–July 7, 2019

Left to right:
- Desktop sale page experience
- Mobile sale page experience
- HTML email experience
- Site banners to direct customers to the sale page
- The cover page of the print flyer I was provided
What made this special:
This was my first use of color-block tiles in such bold colors.  Red, white, and blue can be oddly difficult to design with sometimes, but I was able to use the contrast between the colors to help direct attention through the pages and emails.
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